Creating and delivering quality and flawless content that appeals to readers and making sure that your content works as a competitive differentiator for the business is not a cakewalk. Besides writing and analytical skills, the demanding job of a content manager also requires you to be innovative, forward-thinking and implementation-focused.
For this, you need to be adept at using specific tools that can simplify your life and do the work for you in a better and smarter way.
Here’s a list of the top 7 carefully-designed tools that can make your work easier, more efficient and effective:
1. Analyze content performance with Google Analytics
Google Analytics gives you a complete analysis of how your content is performing. It captures data and provides you actionable insights on most-searched keywords, frequently-visited pages, most-read articles, etc.
This data will help you formulate impactful strategies and take appropriate steps to improve the performance of your content. As the online marketplace is swamped with an enormous amount of content, adopting a data-driven approach is the way forward. For more details visit SEO Agency in London
2. Enhance collaboration with your team members using Trello
As a content manager, you have to make sure that your team works collaboratively toward common goals. Trello, a one-of-a-kind tool, can help you achieve this.
Creating and delivering content encompasses various stages from doing research and background work to finally sharing the final piece. Every step requires a collective effort from different team members and only then you will be able to churn out quality content in less time. Trello provides you with the right platform to keep your team members connected with one another. You can give feedback, suggest edits and even message your team members with this tool.
3. Find popular keywords with Keyword Everywhere Extension
Including the right keywords in your content is a prerequisite if you want to make it rank on online platforms. Content marketing is of no use if it doesn’t have suitable keywords in it. But how do you know which keywords are relevant and which aren’t?
This is where Keyword Everywhere Extension comes in. It helps you discover the most-searched keywords and gives you accurate data on CPC, competition and search volume of relevant keywords.
Finding suitable keywords is a tedious task. It’s time you say NO to the to-and-fro that comes with searching for keywords and instead, opt for Keyword Everywhere Extension.
4. Keep your content game on point with Google Calendar
Google Calendar is one of the best tools provided by Google. It’s designed to help you create your very own editorial calendar and keep track of the progress of your content. You can refer to your calendar anytime and on any device, make changes easily and most importantly, monitor the status of completed and pending tasks. Check for SEO services in London at basna.in
5. Identify the latest trends with Quora
Quora can help to inform your content marketing efforts, provided you are able to find what’s trending on this popular platform. A well-known question-answer portal, Quora can give you actionable insights on what’s in and what’s out. Keep track of repeated questions and frequent queries of users. This will give you an idea of how you should create or mold your content to address the pain-points of your target audience.
6. Gather relevant content with Pocket
Staying true to its tagline, “Put knowledge in your pocket,” this unique tool can be a savior in situations where you are out of office and have to deliver an article or a blog urgently. With this tool, you can easily save articles, blogs, videos, stories, etc. and check them anytime on your mobile phone. You can curate your own list of content pieces, which you can refer at your convenience. This will keep you abreast of the latest industry trends, and you will always be in sync with everything new happening around the globe.
7. Store, share and search easily with ProProfs Knowledge Base
If you are looking for a tool that’s versatile, high-performing and can give a boost to your endeavors, ProProfs Knowledge Base is the ideal solution. Backed by powerful technology and equipped with smart features, the tool helps you create a centralized platform to store, share and search for content anytime, anywhere and from any device.
Its robust settings and integrations with tools like Google Analytics, Zendesk, Freshdesk, etc., provide you with added advantages. You can use ProProfs Knowledge Base to author content from scratch or import existing content from word docs or PDFs. Explore various formatting options to design your content and publish it instantly on the web.