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Different Ways To Gain A Positive Personal Experience From Social Media

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Have you seen the masses of positive Vivid Digital company reviews that are out there? We really know what we are talking about when it comes to anything social media – whether that be for your personal pages or your business pages.

It is very important to us that everyone gets the best positive personal experiences from social media as possible, as we know just how great the online world can be when used correctly.

So, we want to let everyone in on some different ways you can gain a very positive experience from social media.For Digital Marketing Company in Hyderabad visit Vivid Digital

Research Your Hobbies and Interests

Are you really passionate about something? Dancing, fashion, building, architecture, fishing, dog walking… (the list goes on!).

Then use social media to find out more information about that particular area and you can even use it to make some new friends that are into the same hobbies you are!

If you use social media in relation to things you take a keen interest in, in your real life, you are bound to gain a really positive experience and even enrich your daily life!

Express Your Positive Ideas and Opinions

If you are enjoying social media so much, why not make it just as enriching for the people that are following you? Why not start your Mondays off with a motivational quote that will kick off your followers week on a great note, or use it to share information about a charity that is close to your heart?

When you see results from doing these kind actions, social media will become a very rewarding experience for both you and the people that see your content. Check for SEO Services in Ksd-media

Find Out More About Digital Marketing

Do you have a business?

Are you starting up a project and need to get your name out there?

Do you want to start building connections with people that could be potential customers or clients?

Then you need to get to know about: digital marketing. You could have a go at doing the above things yourself, or you could get a professional social media account manager with a whole wealth of experience that can take care of everything for you!

Want to know more about the positives of social media and the ways in which you can use it to benefit your life? Then Vivid Digital is the company you need to speak to about this – we are happy to speak to you!

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Updating Your Digital Marketing Playbook With These Trends

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The key to a successful business lies in having a strong presence in the virtual world. The dynamic nature of digital marketing can seem a bit daunting, but read on to tap into the current trends in the industry and to use it to your advantage.

Content driven marketing

Over the next year, content marketing is said to be more popular, which means that there is going to be a shift from conventional marketing techniques. The emphasis is likely to be on creating fresh content of superior quality – via user stories, video testimonials, and webinars. It is certainly time to also dive into social. Research from Hubspot says that social media has a 100% higher lead-to-close rate than outbound marketing.

Add a personal touch

There are several platforms or software apps that allow you to customise your content for your audience. Big data has already begun to revolutionize marketing with over 70% of content having been created over the last two years. Now you will have access to any cusstomer based on what they do over the internet. This is a more targeted approach and will yield better results.

User generated marketing

Your users control the way the conversation about your brand flows, so let them advocate your brand on your behalf. Create moments that can be Instagrammed, Snapchatted, Facebooked or more – letting the users tell their own story. There has been a 78% increase in User Generated Content (UGC) this year – a concept that was practically unheard of last year. For more info check SEO Agency London.

Go mobile

According to Google, this is the year that mobile traffic has overtaken desktop traffic in 10 countries across the world, which means mobile is the way of the future. Additionally, they have introduced an algorithm with the sole intention of weeding out sites that are not optimized for mobile use. It is anticipated that sites that focus only on desktop optimization will see a decrease in traffic over the next year.

Video ads are the way of the future

Anyone that has spent time on YouTube can testify to the efficacy of video ads. Other social platforms like Facebook, Twitter, Instagram or Bing also offer video ad space for advertisers as well. What is more important is Google supports video ads – and since Google owns YouTube, there are countless possibilities.

Keep digital assistants in mind

More people are using services like Apple driven – Siri or Windows driven Crotana than conventional search engines. Build your information in such a way that it is accessible to this new format and you will get an edge in pushing your business.

While conventional methods like Search Engine Optimization and Pay Per Click still hold true – these new trends are the way of the future with over 2 billion smartphones estimated to make its way into the market worldwide in 2016. For more details on SEO Services visit midasedu

Social media is key

Whatever else you may invest in, the power of social media cannot be discounted. By finding ways to make your brand more interactive and being open in your communication, you allow your customers to see the lighter side of your company. This makes your brand more approachable and will go a long way in creating a lasting impression.

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Top 7 Content Management Tools To Take You From Good To Great

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Creating and delivering quality and flawless content that appeals to readers and making sure that your content works as a competitive differentiator for the business is not a cakewalk. Besides writing and analytical skills, the demanding job of a content manager also requires you to be innovative, forward-thinking and implementation-focused.

For this, you need to be adept at using specific tools that can simplify your life and do the work for you in a better and smarter way.

Here’s a list of the top 7 carefully-designed tools that can make your work easier, more efficient and effective:

1. Analyze content performance with Google Analytics

Google Analytics gives you a complete analysis of how your content is performing. It captures data and provides you actionable insights on most-searched keywords, frequently-visited pages, most-read articles, etc.

This data will help you formulate impactful strategies and take appropriate steps to improve the performance of your content. As the online marketplace is swamped with an enormous amount of content, adopting a data-driven approach is the way forward. For more details visit SEO Agency in London

2. Enhance collaboration with your team members using Trello

As a content manager, you have to make sure that your team works collaboratively toward common goals. Trello, a one-of-a-kind tool, can help you achieve this.

Creating and delivering content encompasses various stages from doing research and background work to finally sharing the final piece. Every step requires a collective effort from different team members and only then you will be able to churn out quality content in less time. Trello provides you with the right platform to keep your team members connected with one another. You can give feedback, suggest edits and even message your team members with this tool.

3. Find popular keywords with Keyword Everywhere Extension

Including the right keywords in your content is a prerequisite if you want to make it rank on online platforms. Content marketing is of no use if it doesn’t have suitable keywords in it. But how do you know which keywords are relevant and which aren’t?

This is where Keyword Everywhere Extension comes in. It helps you discover the most-searched keywords and gives you accurate data on CPC, competition and search volume of relevant keywords.

Finding suitable keywords is a tedious task. It’s time you say NO to the to-and-fro that comes with searching for keywords and instead, opt for Keyword Everywhere Extension.

4. Keep your content game on point with Google Calendar

Google Calendar is one of the best tools provided by Google. It’s designed to help you create your very own editorial calendar and keep track of the progress of your content. You can refer to your calendar anytime and on any device, make changes easily and most importantly, monitor the status of completed and pending tasks. Check for SEO services in London at basna.in 

5. Identify the latest trends with Quora

Quora can help to inform your content marketing efforts, provided you are able to find what’s trending on this popular platform. A well-known question-answer portal, Quora can give you actionable insights on what’s in and what’s out. Keep track of repeated questions and frequent queries of users. This will give you an idea of how you should create or mold your content to address the pain-points of your target audience.

6. Gather relevant content with Pocket

Staying true to its tagline, “Put knowledge in your pocket,” this unique tool can be a savior in situations where you are out of office and have to deliver an article or a blog urgently. With this tool, you can easily save articles, blogs, videos, stories, etc. and check them anytime on your mobile phone. You can curate your own list of content pieces, which you can refer at your convenience. This will keep you abreast of the latest industry trends, and you will always be in sync with everything new happening around the globe.

7. Store, share and search easily with ProProfs Knowledge Base

If you are looking for a tool that’s versatile, high-performing and can give a boost to your endeavors, ProProfs Knowledge Base is the ideal solution. Backed by powerful technology and equipped with smart features, the tool helps you create a centralized platform to store, share and search for content anytime, anywhere and from any device.

Its robust settings and integrations with tools like Google Analytics, Zendesk, Freshdesk, etc., provide you with added advantages. You can use ProProfs Knowledge Base to author content from scratch or import existing content from word docs or PDFs. Explore various formatting options to design your content and publish it instantly on the web.

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Understanding Keywords And Keyword Intent

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Before we go any further, let’s recap some key terms:

1. Keywords are words and phrases that describe what your content is about and what people are searching for

2. Keyword research is about finding those terms so you can use them properly in content optimization and SEO in general.

Why Do Keyword Research?

Keyword research can:

1. Help you identify topics your target audience is looking for

2. Understand what people really want when they enter particular search terms

3. Show you the terms competitors are targeting so you can beat the competition

4. Help you streamline and target all marketing activities

We’ll talk more about how to use the keywords you find in a later section, but for now we’ll focus on the research process itself.

Before we do, let’s look at some different ways of thinking about keywords.

As we’ve said, it’s useful to think about what searchers intend to find when they enter a particular word or phrase. That’s called keyword intent, which is like the search intent mentioned earlier. For Digital Marketing Services Check Vivid Digital  

Understanding Keyword Intent

There are four ways to categorize search intent:

1. Navigational –

when trying to find a particular site

2. Informational –

when searching for the answer to a question

3. Investigational –

pre-purchase searches

4. Transactional –

when searchers actually want to buy

Ideally, you’ll optimize your content for all those types of searches. Learn more about content optimization for SEO here.

Types Of Keywords

Here’s another way to think about keywords. You can describe them as head, body and long tail keywords:

1. Head keywords are generally no more than 1 or 2 words, with a high search volume.

2. Body keywords are usually 2 to 3 word phrases with a medium search volume.

3. Long tail keywords are phrases of four or more words with a low search volume. Most web traffic comes from long tail keywords.

Other ways to describe these keyword types include head, modifier and tail keywords or short, medium and long tail keywords.Google also has its own way of segmenting search queries, as Moz explains:

Their search evaluation quality guidelines list four types of searches:

1. Know (finding information) or Know Simple (finding specific answers)

2. Do (performing an action), including Device Action (like installing a mobile app after a search)

3. Website (finding and visiting a site)

4. Visit-in-Person (taking physical action based on search results, like going to a restaurant)

LSI Keywords

Two more terms people use for keywords are LSI keywords or semantic keywords. LSI stands for latent semantic indexing, which is a kind of smart word association search engines use to figure out what to show searchers. This can help search engines decide whether to show results for the movie or the ship when a searcher looks for information on “Titanic”.

As you’ll see below, you can see LSI keywords in action in any autocomplete search.

We’ll explain more about how to find LSI keywords in the next section. And you can see the section on where to use keywords for more information on integrating these keywords into your SEO content strategy.Whichever way you choose to categorize keywords, one of the most important steps in SEO is doing keyword research. We’ll look at that next.

How To Get Started With Keyword Research

A great starting point for doing keyword research simply involves your brain. Always begin by brainstorming and thinking about the kind of information your visitors will need from you.Keep track of the keywords you think of in a list or spreadsheet, and keep this handy as you go through the keyword research process.

There are lots of ways to find keywords for SEO. One of the simplest is to use the autocomplete function in Google. Start to type, and the suggested phrases are keywords you could consider.You can also complete a search and look at the terms that appear in the “searches related to” box at the bottom of SERPs.

Both those methods will give you some of the LSI or semantic keywords we mentioned earlier. But if you want to find even more of them, you can use LSIGraph to discover long tail terms related to your main keywords. Just type in your keywords, and you’ll usually get a pretty long list. For SEO Companies in London visit here

You can also use dedicated keyword research tools to find keywords to use for SEO. Three of our favorite tools for this are:

1. SEMrush, which we mentioned earlier

2. Ahrefs

3. Google AdWords Keyword Planner

Here’s a brief introduction to each tool.

How To Do Keyword Research With SEMrush

SEMrush makes some functionality available without logging in, but to get the best from it, you should create an account.When you’re logged in, go to SEO Toolkit » Keyword Research » Keyword Overview. Type in your keyword phrase, then press Search.You’ll get in-depth data on search volume and trends, and on the top pages ranking for those keywords.

Scroll down to see the Related Keywords report, which will give you ideas for new keywords you can use for content optimization.You can click on any keyword in the table to get a full report for that keyword.Add suitable keywords to your list of target keywords, or click the Export button to export them into a spreadsheet.Once you’ve found your keywords, use another SEMrush tool, the SEO Content Template, which is part of their Content Marketing Toolkit, to work out the best way to optimize your content.

Type in your keywords. SEMrush will analyze the top 10 results and suggest terms to include in your content to improve your ranking.Want an alternative to SEMrush? You can also use Google Analytics to find SEO keywords for content optimization.

How To Do Keyword Research With Ahrefs

Like SEMrush, Ahrefs includes a lot of tools, and has data on trillions of web links.

With Ahrefs, a good starting point for keyword research for SEO is the Keywords Explorer tool. Type in your terms, choose your country, and search, and you’ll get an assessment of important related keywords and how difficult it will be to rank for those terms, known as “keyword difficulty”.

Ahrefs also includes a keyword ideas section that helps you identify related content terms, as well as the parent topic for your search term.To get the most of this rich tool, make a note of new keywords you want to create content for, and keywords that can help you to optimize existing content.

How To Use Google AdWords Keyword Planner

The Google Adwords Keyword Planner is meant to help with pay per click (PPC) advertising, but it also turns out to be a pretty decent keyword research tool for other content, too.

To use this, log in to your AdWords account and click on the three-dot menu. Choose Planning » Keyword Planner.Next, go to Find new keywords and search volume data. Enter a couple of keyword phrases in the Product field.Use the onscreen filters to tweak your search.

For example, we’re going to look for keywords that have low competition, so we have a better chance of ranking. Save, then click Get Ideas.You’ll see the results in a table, which you can export to look at later.It’s also worth looking Ad group ideas, which is another tab on the results page. This gives you some broad topics to consider for content.

Again, make a note of any you might want to add to your target keywords. Learn more about using the keyword planner for SEO.

How To Find Existing Keywords With Google Analytics

Another option for keyword research is to use Google Analytics to find the keywords people are already using to find your site.

To get the most data, link your Google Search Console account to your Analytics account. Then go to Acquisition » Search Console » Queries in your Analytics account. You’ll see a table with the keywords that bring traffic to your site.Other ideas for finding keywords include:

1. Seeing what people ask in social media updates or blog comments

2. Social media hashtags

3. Book categories on Amazon

And you can also include local search variants where relevant. We’ll talk more about local search later in this guide.