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How SEO & Content Marketing Work Together

 SEO Services in Hyderabad

SEO and content marketing have changed the digital marketing world.

As the CEO of a web design firm that works with top clients across Canada, I wanted to spread the word about how SEO lends a hand with brand awareness, website traffic, PPC and lead generation.

Before jumping into the interrelationship between SEO and content marketing, let’s have a look at what the terms actually are. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website.

On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action.

SEO without content marketing is like a body without a soul. In particular, SEO is actually strategized around content marketing since every website needs words, articles, substance, keywords, etc. In order to be successful, both must go hand in hand.For more info check SEO Company in Hyderabad.

How SEO and content marketing work together

It’s pivotal these days for all businesses to have a strong online presence and a solid digital marketing strategy in order to survive and thrive. As most of us know, one of the main aims is to make sure our businesses are ranked as high as possible on SERPs (search engine results pages).

In order to make that happen, there needs to be a significant investment into SEO, i.e. optimising business websites in such a way that they rank as high as possible on the likes of Google, Bing, Yahoo, etc.

But it is, in fact, equally important to invest time and effort (and it does take a lot of time and effort) into content marketing. As we go into more detail about SEO and content, we’ll also discuss how your business blog, website and keywords play a role in the relationship too.

SEO

SEO is a bit of a technical process that essentially strives to increase traffic to your website. This is done by focussing on matching the keywords that people are searching for with the keywords that make sense for your business. For example, if you’re in the business of fixing swimming pools then you should be making sure that keywords linked to that are what you are bidding for, but also what you’re integrating into your website content.

So, yes, the most important thing to establish is what keywords your target market is using and then making sure you capitalise on those keywords.

There are basically two ways to try to get higher on the search results list. The first way is to pay to make it happen, i.e. paid marketing. Services like Google Ads are making it super simple for all businesses to rank a little higher. What’s great is that there are a number of different options to cater for different businesses and budgets.For Website design services in Hyderabad visit Vivid Design Consultancy.

The other way is to focus on organic marketing, which is spending time making sure that all the content on your website matches what your target market is looking for. That way, when search engines like Google search the world wide web they will see that your website has content that closely aligns with what the person inserting the search query is looking for.

Are you beginning to see how SEO and content marketing work together? Yes, SEO is necessary to keep your website ranked as high as possible, particularly in the short term, but in the long term, quality content will be as effective as a digital marketing tool.

Content

There’s a saying that gets bandied about in digital marketing circles: content is king! It’s true. Content marketing is about putting traditional marketing on its head. So instead of running frantically after your target market and shouting at them, you focus on quality content that is relevant to your target market. The idea is that instead of going to your target market, they come to you.

It’s about adding value and building long-term, profitable relationships rather than short-term, expensive encounters. Content marketing is also referred to as inbound marketing, which refers to the target market coming in. You don’t have to go out to find them.

When it comes to content, quality is fundamental. Keyword stuffing has absolutely no place here. The better the quality of your content, the higher your website will rank. All of the content on your website pages and blog should be solving something for your target market. Is your business the solution/answer to their problem/question?

Blog

The first thing that people typically think of when thinking of content is a blog. It is indeed one of the most important ways for businesses to publish content, so it needs a lot more attention than perhaps most businesses give to it. You may have heard that having a blog will help your business, but you’re not sure how.To know more information on SEO Services check Getreadyoregon

Well, the contributions that you make to your blog will, over time, increase your website’s credibility as a solution to search queries. But don’t just start a blog, add one or two articles and expect it to make a difference. You need to constantly be adding to your blog, which, in turn, should constantly be adding value to your target market.

You need to put a content strategy. So what content will your blog have and, of utmost importance, what keywords will your blog be focussing on?

Keywords

Your keywords are just that – words that are key to your business. If you are struggling to come up with a list of keywords then try doing a bit of a mindmap. Start with one or two keywords that are core to your business. For example, if you’re a sweet shop then obviously one of your keywords would be sweets.

What sweets? Candy, chocolates, ice cream, nougat, etc. Once you start, you’ll find it easy to come up with keywords and link them all together. Google even helps you by giving you suggestions. Don’t try to deviate too much and remember to always put yourself in your target market’s shoes.

Keywords are key when it comes to SEO and content marketing, so spend a bit of time making sure you’re focussed on the right keywords.

Website

While your blog absolutely must integrate as many keywords as possible, it is just as important to make sure your blog content is consistent with your website copy content. Consistency and quality are what you need to be striving for. As tempting as keyword stuffing is, the easy way out never results in success at the end of the day.

Your website and blog should work together to provide the target market with solutions. They should definitely not be seen as entirely different entities.

Final Word

So now you see, SEO and content marketing really do work together. As Frank’s song goes: “Try, try, try to separate them; it’s an illusion.” Don’t kid yourself into thinking you can do digital marketing without SEO or without content marketing.

You need both. Share your thoughts and don’t delay in getting in touch if you think we can help you with your SEO and content marketing.

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Choosing The Right Affiliate Network

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Whether you are a small business owner or whether you have a large establishment, growing your business and spreading it across multiple geographic locations is something that definitely excites everyone. Even if you have no warehouse in a particular country, it does not mean that you cannot spread your business in those areas.

All you need to do is think a little out of the box and get the right affiliate marketing system in place so that your business will manage to grow effectively. There are challenges that you will have to come across and face. That does not mean that it will hamper your growth.

All you need to do is make sure that you make the right decision and with effective affiliate marketing strategies, you will manage to break into a new market and become successful irrespective of where you plan on spreading your wings.

Growing your business in different geographic areas may seem exciting, but it also important for you to make sure that you get research done correctly before you actually do this. There are various things that you need to check in order to ensure that there is no loss of product or damage to the business in any way.

With affiliate marketing, a lot of business owners believe that they can spread across various parts of the world without having to spend too much money. However, it’s not just the monetary resources that you need to take into consideration.

It is also the amount of time and effort that you put in. The best way to decide which areas you should spread your business to is to get information about these places and see exactly what their local requirements are. Check for all aspects and see whether or not your product is suited to these areas perfectly before you actually expand within the country.

When you plan to spread your wings into different countries the best way to do this is to choose affiliate marketing. The benefits of picking affiliate marketing over any other method of selling products abroad are that you only need to pay for the products that you actually a sale and this helps to lower your cost to a great extent.For Web development company in New York check RavisNY.

Considering how fast deliveries are made these days you don’t have to look for a warehouse overseas. While it is good to have a warehouse or a godown in different parts of the world this isn’t something you need to focus on at the start.

You can begin to grow your business at a slow pace with the help of your publishers and this will enable you to get the right kind of exposure that you really need in order for your business to take off in a new geographic location.

Most business owners try to go big or go home and this is not an approach that works well for you because many times it could end up in disaster and your product may not go down well with the market overseas. If you want to start expanding, then you should do so slowly and do it in a way so that you understand what the market is like and what people are looking for.

It also gives you a clear Idea of the price range and your margins so that you do not have to face any losses. Unlike dealing in domestic businesses, there are other costs involved when dealing overseas and you need to make sure that your product manages to cover it all and leaves a little profit for you as well.

Choosing The Right Affiliate Network

If you want to make a strong presence overseas, the best way to do it is to pick the right affiliate network. There are a number of different affiliate networks that you can choose from. Deciding which are the ones you need to focus on is the key. In order for you to grow your business, you need to make sure that the affiliate network is strong and it has a number of publishers that can help market your product in the right way.

You will need to spend on packaging as well as transportation of the product and for you to cover all these costs, you need to have a certain amount of orders that come in. The best way to ensure that you get these orders regularly is to pick an affiliate network that has publishers who have been with the network for a long time.For more details on SEO Services check Trauma2011

While it is great to have different kinds of publishers and new publishers are always welcome, it is always the older and the more dominant ones that manage to give your business a boost especially when it is newly introduced in an area or it is a new product.

Research The Market

It is very important for you to research the various products available in that geographic location before you start selling. Thanks to the internet you don’t have to personally go to that place in order to get a fair idea of what the demand is like and what the price ranges are. All you need to do is go online and get detailed and in depth research about these products that are on sale as well as the price range to follow.

It will also let you know what your competition looks like and who your toughest competitors are. If you want to break the market it’s essential for you to do something more effective than your toughest competition so that you make an impact that leaves a lasting impression in the minds of the consumer.

If it’s in your budget, try to offer your customers deals and offers including discounts that are lucrative and ensures that it helps with the retention.

You don’t have to lower your price in order to do this. The best approach is to increase the price a little and then lower it by a considerable amount to let people know that you are offering them a onetime discount.

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Simple Steps To Create A Blog That Generates Permanent Organic Traffic

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The difference between these two has sparked a serious debate that has been going on for almost a decade. On the one hand, blog owners want to generate genuine interest in their posts. But on the other hand, many of them also want to monetize their content, which can be done quicker by means of generating paid traffic.

So far, organic traffic dominates in this debate for one simple reason: it is a more sustainable approach.

Here’s the deal.

Investing in paid traffic is good for your blog if you want immediate attention of the public. You’ll get quick results, as your blog will be advertised across many authoritative platforms. For instance, if you invest in Google Ads, your blog will appear on Google or YouTube.

However, this fun party cannot go on for a long time. Once you stop investing in paid traffic, you’ll lose all momentum. You can benefit from paid traffic right away but the results are long-lasting.For Digital Marketing Agency in Hyderabad check Vivid Digital.

If you’re a blog owner and you don’t sell anything, investing in paid traffic is not the strategy you’re looking for. Instead, you might be more interested in building up your reputation with delivering high-quality content, which is what organic traffic is focused on. And, it’s free!

Marketers from both B2B and B2C companies largely prefer investing in organic traffic.

Here’s what the statistics tell us:

A. 61% of marketers claim that growing their organic presence is their top priority for inbound marketing

B. Last year, over 51% of consumed content was driven by organic search results

C. Around 80% of users ignore paid search results, choosing organic results instead (one more point to support organic traffic

Although organic traffic has a set of convincing benefits, there’s still one major drawback – time. You may invest a lot of your time in producing content that drives organic results, but a lot of time will pass before you start seeing any convincing results.

That is why you should incorporate the strategy that will focus on driving organic traffic early on, preferably on the stage of developing content before you actually launch your blog. This means that you’ll have to optimize your content to make it drive organic traffic.

Too overwhelming?

Let’s take it step-by-step.

1 Leveraging SEO

In terms of driving organic traffic to a blog, the primary concern is helping your posts appear in Google search results. This means that before creating content, you’ll have to take a look at it from the reader’s perspective.

What exactly are they looking for when they come across your article?

What keywords do they type in, when they are looking for the topic related to your content?

Based on your answers, you’ll be able to come up with different keywords that will influence the search engine ranking.For Affordable SEO packages in  London visit Vivid SEO.

Generally speaking, when users are looking for information online, they type in one of the four kinds of keywords:

1. Navigational keywords –

When they are looking for a particular website. Thus, they often include a brand name and a topic connected to it. For instance, if you type in Ocean WP and organic traffic, you’ll get the results, related to the topic and the website:

2. Informational keywords –

When certain information is searched for. They often include words ‘who’, ‘what’, ‘boost’, ‘increase’, etc. Let’s say, you’re looking for a solution to a certain problem, like how to reuse plastic bottles for home design:

3. Transactional keywords –

When a user is ready to buy a certain product or receive a certain service. For instance, a person is looking for a newsletter to sign up for. The words they type in are transactional keywords that help Google find relevant websites:

4. Commercial keywords –

When there’s clear purchase intent. They include words like ‘buy’, ‘purchase’, ‘price’ or ‘sale:

Although all these keywords work equally well for driving organic traffic to a blog article, not all of them can be applied to every blog post. This is what some marketers call targeted keyword strategy.

Here’s an example. International real estate company Flatfy went from a startup to a full-grown commercial success by investing in their blog. They created a strategy, according to which they had to stick to industry-specific informational, navigational and transactional keywords. It took them a year to build up organic traffic that brought them to the top of Google Search ranking:

Keyword optimization is a time-consuming process, and you’ll have to do it for every blog post. However, if you use WordPress, there’s a number of WordPress SEO plugins like Yoast SEO that help you use keywords suitably in the content you’re writing. These plugins also optimize Meta title and Meta description for even better SEO results.

2 Link-Building

When writing content for your blog, you’ll naturally reference other sources that you’ve used for your post. But what about links to your own content?

This strategy is called internal link building. According to NinjaOutreach, including internal links helps boost organic traffic by 40%. Here’s an example of how it looks like in an article:

When optimizing your blog’s SEO to drive organic traffic, this strategy can help you secure a position on the first page of search results.To know more information on SEO Services check Iiitdm

Here’s how else you can benefit from it:

A. It boosts the number of visitors to your blog

B. It shows your blog’s high activity

C. It an effective way to convert occasional visitors into followers

There are a couple of things you should be aware of when working with internal links:

1. Including low-quality or irrelevant links.

Google is all about value. No one exactly knows how they analyze inbound or outbound links, but if the link you include has nothing to do with the topic of your post, you’ll probably get pushed to the oblivion of the second page of search results.

2. Keeping links to pages that don’t work.

As a blog owner, you’ll occasionally have to face some technical problems, and, as a result, some of your pages might not work. WordPress has plugins like Broken Link Checker that regularly updates you on the status of your internal as well as external links to keep your SEO results high.

3 Try Guest Blogging

Sharing guest posts is considered to be one of the most effective strategies to drive organic traffic. You can either invite other bloggers to contribute to your website and share the link to their blog or do the same for them and include the link to your blog in your guest post.

Guest blogging is considered one of the most credible inbound strategies that drive tons of organic traffic. Neil Patel in his article about guest posts mentions that almost 63% of readers perceive blogs with multiple authors to be more trustworthy.

Guest blogging is how Buffer managed to increase their visibility from 2.5K to almost 8K in less than a year. Thus, doing guest posting both for your blog and for other resources is a great way to boost visibility and drive organic traffic.

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How To Claim Your Google+ Vanity URLS

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When you think of search engines, you think of Google; that’s a given. This makes it no surprise that their social media channel, Google+ has become as popular and it is with users all over the world. Google already provides millions of vanity URL’s for websites in every market niche imaginable and their services,

Search to Gmail, to Maps, to Product Integration, YouTube and Chrome, and their social site, Google+ has become just as necessary as anything else online now days. For Digital Marketing Company in Hyderabad Check Vivid Digital

The absolute best way to gain more customers online while building a strong social presence is by using Google+.

Google is already in charge of, and has made significant changes to, SEO (search engine optimization) which include SMO (social media optimization) and, because they are in charge and they are Google, they decided to allocate the greatest amount of points to Google+.

This, of course, makes Google+ essential to SEO and will ensure that your search results will show up with Google+ posts before actual stand-alone websites.

Why them, with the influence that Google+ has, would anyone not want to take advantage of a vanity Google+ URL? Having a vanity Google+ would change your business digital address to one that is more recognizable and much easier for the customer to remember. For Best Website development services in Hyderabad visit Vivid Design Consultancy.

GETTING YOUR GOOGLE+ VANITY BUSINESS URL IS EASY AND IT DOESN’T HAVE TOO MANY HOOPS TO JUMP THROUGH:

1. Your Google+ Account Must Have A Minimum Of 10 Followers

2. Your Google+ Account Must Be At Least 30 Days Old

3. Your Google+ Account Must Contain A Profile Photo

As long as you meet the above criteria you’ll be able to select a custom URL. You must remember that you won’t be able to simply enter your ideal web address. Instead, Google will let users pick from a list of URLs they’ve been approved for.

Even then, Google says you may be asked to tack on a few extra letters or numbers to make a URL “unique to you.” This can still make your vanity URL more recognizable and more memorable. \For more information on SEO Services check Emikolo

Do you use Google+? How much of an increase in your SEO ranking have you seen since signing up? There are many ways to increase the effectiveness of your Google+ page and if you have any questions, the professionals here at Vivid SEO are standing by to help and to show you how you can become a social media All Star in no time!

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Different Ways To Gain A Positive Personal Experience From Social Media

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Have you seen the masses of positive Vivid Digital company reviews that are out there? We really know what we are talking about when it comes to anything social media – whether that be for your personal pages or your business pages.

It is very important to us that everyone gets the best positive personal experiences from social media as possible, as we know just how great the online world can be when used correctly.

So, we want to let everyone in on some different ways you can gain a very positive experience from social media.For Digital Marketing Company in Hyderabad visit Vivid Digital

Research Your Hobbies and Interests

Are you really passionate about something? Dancing, fashion, building, architecture, fishing, dog walking… (the list goes on!).

Then use social media to find out more information about that particular area and you can even use it to make some new friends that are into the same hobbies you are!

If you use social media in relation to things you take a keen interest in, in your real life, you are bound to gain a really positive experience and even enrich your daily life!

Express Your Positive Ideas and Opinions

If you are enjoying social media so much, why not make it just as enriching for the people that are following you? Why not start your Mondays off with a motivational quote that will kick off your followers week on a great note, or use it to share information about a charity that is close to your heart?

When you see results from doing these kind actions, social media will become a very rewarding experience for both you and the people that see your content. Check for SEO Services in Ksd-media

Find Out More About Digital Marketing

Do you have a business?

Are you starting up a project and need to get your name out there?

Do you want to start building connections with people that could be potential customers or clients?

Then you need to get to know about: digital marketing. You could have a go at doing the above things yourself, or you could get a professional social media account manager with a whole wealth of experience that can take care of everything for you!

Want to know more about the positives of social media and the ways in which you can use it to benefit your life? Then Vivid Digital is the company you need to speak to about this – we are happy to speak to you!

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Updating Your Digital Marketing Playbook With These Trends

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The key to a successful business lies in having a strong presence in the virtual world. The dynamic nature of digital marketing can seem a bit daunting, but read on to tap into the current trends in the industry and to use it to your advantage.

Content driven marketing

Over the next year, content marketing is said to be more popular, which means that there is going to be a shift from conventional marketing techniques. The emphasis is likely to be on creating fresh content of superior quality – via user stories, video testimonials, and webinars. It is certainly time to also dive into social. Research from Hubspot says that social media has a 100% higher lead-to-close rate than outbound marketing.

Add a personal touch

There are several platforms or software apps that allow you to customise your content for your audience. Big data has already begun to revolutionize marketing with over 70% of content having been created over the last two years. Now you will have access to any cusstomer based on what they do over the internet. This is a more targeted approach and will yield better results.

User generated marketing

Your users control the way the conversation about your brand flows, so let them advocate your brand on your behalf. Create moments that can be Instagrammed, Snapchatted, Facebooked or more – letting the users tell their own story. There has been a 78% increase in User Generated Content (UGC) this year – a concept that was practically unheard of last year. For more info check SEO Agency London.

Go mobile

According to Google, this is the year that mobile traffic has overtaken desktop traffic in 10 countries across the world, which means mobile is the way of the future. Additionally, they have introduced an algorithm with the sole intention of weeding out sites that are not optimized for mobile use. It is anticipated that sites that focus only on desktop optimization will see a decrease in traffic over the next year.

Video ads are the way of the future

Anyone that has spent time on YouTube can testify to the efficacy of video ads. Other social platforms like Facebook, Twitter, Instagram or Bing also offer video ad space for advertisers as well. What is more important is Google supports video ads – and since Google owns YouTube, there are countless possibilities.

Keep digital assistants in mind

More people are using services like Apple driven – Siri or Windows driven Crotana than conventional search engines. Build your information in such a way that it is accessible to this new format and you will get an edge in pushing your business.

While conventional methods like Search Engine Optimization and Pay Per Click still hold true – these new trends are the way of the future with over 2 billion smartphones estimated to make its way into the market worldwide in 2016. For more details on SEO Services visit midasedu

Social media is key

Whatever else you may invest in, the power of social media cannot be discounted. By finding ways to make your brand more interactive and being open in your communication, you allow your customers to see the lighter side of your company. This makes your brand more approachable and will go a long way in creating a lasting impression.

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Top 7 Content Management Tools To Take You From Good To Great

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Creating and delivering quality and flawless content that appeals to readers and making sure that your content works as a competitive differentiator for the business is not a cakewalk. Besides writing and analytical skills, the demanding job of a content manager also requires you to be innovative, forward-thinking and implementation-focused.

For this, you need to be adept at using specific tools that can simplify your life and do the work for you in a better and smarter way.

Here’s a list of the top 7 carefully-designed tools that can make your work easier, more efficient and effective:

1. Analyze content performance with Google Analytics

Google Analytics gives you a complete analysis of how your content is performing. It captures data and provides you actionable insights on most-searched keywords, frequently-visited pages, most-read articles, etc.

This data will help you formulate impactful strategies and take appropriate steps to improve the performance of your content. As the online marketplace is swamped with an enormous amount of content, adopting a data-driven approach is the way forward. For more details visit SEO Agency in London

2. Enhance collaboration with your team members using Trello

As a content manager, you have to make sure that your team works collaboratively toward common goals. Trello, a one-of-a-kind tool, can help you achieve this.

Creating and delivering content encompasses various stages from doing research and background work to finally sharing the final piece. Every step requires a collective effort from different team members and only then you will be able to churn out quality content in less time. Trello provides you with the right platform to keep your team members connected with one another. You can give feedback, suggest edits and even message your team members with this tool.

3. Find popular keywords with Keyword Everywhere Extension

Including the right keywords in your content is a prerequisite if you want to make it rank on online platforms. Content marketing is of no use if it doesn’t have suitable keywords in it. But how do you know which keywords are relevant and which aren’t?

This is where Keyword Everywhere Extension comes in. It helps you discover the most-searched keywords and gives you accurate data on CPC, competition and search volume of relevant keywords.

Finding suitable keywords is a tedious task. It’s time you say NO to the to-and-fro that comes with searching for keywords and instead, opt for Keyword Everywhere Extension.

4. Keep your content game on point with Google Calendar

Google Calendar is one of the best tools provided by Google. It’s designed to help you create your very own editorial calendar and keep track of the progress of your content. You can refer to your calendar anytime and on any device, make changes easily and most importantly, monitor the status of completed and pending tasks. Check for SEO services in London at basna.in 

5. Identify the latest trends with Quora

Quora can help to inform your content marketing efforts, provided you are able to find what’s trending on this popular platform. A well-known question-answer portal, Quora can give you actionable insights on what’s in and what’s out. Keep track of repeated questions and frequent queries of users. This will give you an idea of how you should create or mold your content to address the pain-points of your target audience.

6. Gather relevant content with Pocket

Staying true to its tagline, “Put knowledge in your pocket,” this unique tool can be a savior in situations where you are out of office and have to deliver an article or a blog urgently. With this tool, you can easily save articles, blogs, videos, stories, etc. and check them anytime on your mobile phone. You can curate your own list of content pieces, which you can refer at your convenience. This will keep you abreast of the latest industry trends, and you will always be in sync with everything new happening around the globe.

7. Store, share and search easily with ProProfs Knowledge Base

If you are looking for a tool that’s versatile, high-performing and can give a boost to your endeavors, ProProfs Knowledge Base is the ideal solution. Backed by powerful technology and equipped with smart features, the tool helps you create a centralized platform to store, share and search for content anytime, anywhere and from any device.

Its robust settings and integrations with tools like Google Analytics, Zendesk, Freshdesk, etc., provide you with added advantages. You can use ProProfs Knowledge Base to author content from scratch or import existing content from word docs or PDFs. Explore various formatting options to design your content and publish it instantly on the web.

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Understanding Keywords And Keyword Intent

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Before we go any further, let’s recap some key terms:

1. Keywords are words and phrases that describe what your content is about and what people are searching for

2. Keyword research is about finding those terms so you can use them properly in content optimization and SEO in general.

Why Do Keyword Research?

Keyword research can:

1. Help you identify topics your target audience is looking for

2. Understand what people really want when they enter particular search terms

3. Show you the terms competitors are targeting so you can beat the competition

4. Help you streamline and target all marketing activities

We’ll talk more about how to use the keywords you find in a later section, but for now we’ll focus on the research process itself.

Before we do, let’s look at some different ways of thinking about keywords.

As we’ve said, it’s useful to think about what searchers intend to find when they enter a particular word or phrase. That’s called keyword intent, which is like the search intent mentioned earlier. For Digital Marketing Services Check Vivid Digital  

Understanding Keyword Intent

There are four ways to categorize search intent:

1. Navigational –

when trying to find a particular site

2. Informational –

when searching for the answer to a question

3. Investigational –

pre-purchase searches

4. Transactional –

when searchers actually want to buy

Ideally, you’ll optimize your content for all those types of searches. Learn more about content optimization for SEO here.

Types Of Keywords

Here’s another way to think about keywords. You can describe them as head, body and long tail keywords:

1. Head keywords are generally no more than 1 or 2 words, with a high search volume.

2. Body keywords are usually 2 to 3 word phrases with a medium search volume.

3. Long tail keywords are phrases of four or more words with a low search volume. Most web traffic comes from long tail keywords.

Other ways to describe these keyword types include head, modifier and tail keywords or short, medium and long tail keywords.Google also has its own way of segmenting search queries, as Moz explains:

Their search evaluation quality guidelines list four types of searches:

1. Know (finding information) or Know Simple (finding specific answers)

2. Do (performing an action), including Device Action (like installing a mobile app after a search)

3. Website (finding and visiting a site)

4. Visit-in-Person (taking physical action based on search results, like going to a restaurant)

LSI Keywords

Two more terms people use for keywords are LSI keywords or semantic keywords. LSI stands for latent semantic indexing, which is a kind of smart word association search engines use to figure out what to show searchers. This can help search engines decide whether to show results for the movie or the ship when a searcher looks for information on “Titanic”.

As you’ll see below, you can see LSI keywords in action in any autocomplete search.

We’ll explain more about how to find LSI keywords in the next section. And you can see the section on where to use keywords for more information on integrating these keywords into your SEO content strategy.Whichever way you choose to categorize keywords, one of the most important steps in SEO is doing keyword research. We’ll look at that next.

How To Get Started With Keyword Research

A great starting point for doing keyword research simply involves your brain. Always begin by brainstorming and thinking about the kind of information your visitors will need from you.Keep track of the keywords you think of in a list or spreadsheet, and keep this handy as you go through the keyword research process.

There are lots of ways to find keywords for SEO. One of the simplest is to use the autocomplete function in Google. Start to type, and the suggested phrases are keywords you could consider.You can also complete a search and look at the terms that appear in the “searches related to” box at the bottom of SERPs.

Both those methods will give you some of the LSI or semantic keywords we mentioned earlier. But if you want to find even more of them, you can use LSIGraph to discover long tail terms related to your main keywords. Just type in your keywords, and you’ll usually get a pretty long list. For SEO Companies in London visit here

You can also use dedicated keyword research tools to find keywords to use for SEO. Three of our favorite tools for this are:

1. SEMrush, which we mentioned earlier

2. Ahrefs

3. Google AdWords Keyword Planner

Here’s a brief introduction to each tool.

How To Do Keyword Research With SEMrush

SEMrush makes some functionality available without logging in, but to get the best from it, you should create an account.When you’re logged in, go to SEO Toolkit » Keyword Research » Keyword Overview. Type in your keyword phrase, then press Search.You’ll get in-depth data on search volume and trends, and on the top pages ranking for those keywords.

Scroll down to see the Related Keywords report, which will give you ideas for new keywords you can use for content optimization.You can click on any keyword in the table to get a full report for that keyword.Add suitable keywords to your list of target keywords, or click the Export button to export them into a spreadsheet.Once you’ve found your keywords, use another SEMrush tool, the SEO Content Template, which is part of their Content Marketing Toolkit, to work out the best way to optimize your content.

Type in your keywords. SEMrush will analyze the top 10 results and suggest terms to include in your content to improve your ranking.Want an alternative to SEMrush? You can also use Google Analytics to find SEO keywords for content optimization.

How To Do Keyword Research With Ahrefs

Like SEMrush, Ahrefs includes a lot of tools, and has data on trillions of web links.

With Ahrefs, a good starting point for keyword research for SEO is the Keywords Explorer tool. Type in your terms, choose your country, and search, and you’ll get an assessment of important related keywords and how difficult it will be to rank for those terms, known as “keyword difficulty”.

Ahrefs also includes a keyword ideas section that helps you identify related content terms, as well as the parent topic for your search term.To get the most of this rich tool, make a note of new keywords you want to create content for, and keywords that can help you to optimize existing content.

How To Use Google AdWords Keyword Planner

The Google Adwords Keyword Planner is meant to help with pay per click (PPC) advertising, but it also turns out to be a pretty decent keyword research tool for other content, too.

To use this, log in to your AdWords account and click on the three-dot menu. Choose Planning » Keyword Planner.Next, go to Find new keywords and search volume data. Enter a couple of keyword phrases in the Product field.Use the onscreen filters to tweak your search.

For example, we’re going to look for keywords that have low competition, so we have a better chance of ranking. Save, then click Get Ideas.You’ll see the results in a table, which you can export to look at later.It’s also worth looking Ad group ideas, which is another tab on the results page. This gives you some broad topics to consider for content.

Again, make a note of any you might want to add to your target keywords. Learn more about using the keyword planner for SEO.

How To Find Existing Keywords With Google Analytics

Another option for keyword research is to use Google Analytics to find the keywords people are already using to find your site.

To get the most data, link your Google Search Console account to your Analytics account. Then go to Acquisition » Search Console » Queries in your Analytics account. You’ll see a table with the keywords that bring traffic to your site.Other ideas for finding keywords include:

1. Seeing what people ask in social media updates or blog comments

2. Social media hashtags

3. Book categories on Amazon

And you can also include local search variants where relevant. We’ll talk more about local search later in this guide.