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Ford Figo Aspire Hatchback First Look Review

Midasedu

Ford Figo Aspire Overview

Though the popularity of SUVs is reigning over the demand for sedans globally, there’s one particular segment of these three-box style vehicle that refuses to go down. I am talking about the sub-compact, under-4-meter sedan segment, of which India is the birthplace. Propelled by the tax rebates, this segment had and still has all the major car manufacturers gunning for it. As a result of this, we now have up to 6 models of different makes competing with each other in order to grab the biggest slice of the pie.

However, just like other budget segments, it is Maruti Suzuki that currently has the biggest portion in its plate. That said, there are customers with different requirements in the market and hence multiple options exist. One such interesting option is the Ford Aspire. The 2018 Ford Aspire has recently joined Express Drives’ long term fleet. This car is a perfect example of what you would call as an underdog.

Based on the Figo hatchback, the Aspire received its mid-life facelift last year wherein we saw it getting a minor exterior makeover, some additional features and an all-new petrol engine option. It is this very derivative, with the manual gearbox, that we will we evaluating over the course of time across varied parameters.

Ford Figo Aspire Design

The original Ford Aspire (available only in America) from the 1990s was essentially a basic stripped out car for the entry level buyer and it looked like one. This new namesake thankfully does not. In fact, the new Aspire is one of the more handsome looking cars in its class especially when viewed from the front. With its large ‘Aston Martin’ inspired grille festooned in chrome in typical Ford design language. The large headlamps are not as well detailed as we would have like them to be but aren’t bad looking either. That said, although not immediately evident too, is the fact that the lower half of the front bumper does look a little abrupt and stubby which might not appeal to few. Although we expected a daytime running light option, there isn’t one and neither is there a projector headlamp setup, which is a bit of a disappointment.

The side profile of the Ford Figo Aspire is nicely sculpted and makes the most use of a well defined waistline to break up the mass of the car. The slightly flared wheel arches too look right in place. In fact, the Aspire is a genuinely well designed car that looks like it was intended to take the form that is currently is in as compared to some of the other cars in the category that look like a cut and paste job.

The simple and elegant design continues around the back with considerably flat and yet well layered bootlid and bumper combination. The large chrome strip on the boot though will certainly attract the typical Indian customer. That said, the rear end does look a tad bit too plain-jane and could have certainly been tarted up a little bit more. The wheels, a set of 14-inch alloy wheels too look inspired from the older Fiesta sedan and are not as exciting as some of Ford’s other products.

Ford Figo Aspire Cabin

Step inside and one is greeted by a stylish interior. The dashboard seems familiar because the design theme is similar to the EcoSport. The steering wheel, centre console and information screen look very similarto the EcoSport and Fiesta. There are dual-tone black/beige dash and beige seats and door pads. Depending on the variant, there’s either gloss black or silver finished inserts.

There are controls on the steering wheel too. The light blue backlit instrument cluster is pleasant looking but the dials could have been slightly larger. The air vents in the side are circular and feature chrome detailing in the top variant. Headlamp switches are new and placed below the driver side air vent. The boot release button is also placed next to it and is easy to access. The auto climate control switches feel premium and are well detailed. Quality as well as fit are good and are improved over the EcoSport

Ford claims there are as many as 20 storage points inside the car. There’s a storage point on the side of the dashboard that can be accessed when the door is open. Door mounted bottle holders are large and can accommodate more than one bottle if needed.

The seats are comfortable and even feature leather upholstery (first in segment). There is good support up front but the rear seats could have offered more support and could have been madelarger. The rear kneeroom isn’t best in segment but is still very impressive. The front seats have been scooped out to maximize room at the rear. Shoulder room isn’t a lot, so three adults in the back can be a squeeze. The floor isn’t fully flat too so it is good only for two adults. A rear armrest is also offered.Boot space at 359 litres isn’t as much as the Amaze or the Xcent but it is quite usable. The loading height is good and the boot is deep too.View offers on Ford Figo Aspire in Bangalore at CarBing.

Ford Figo Aspire Engine

The 1.2-litre Petrol engine for the Figo Aspire is based on the same motor that powers the petrol variant of the Figo hatchback that we all know of . However, for the Aspire, this four-cylinder, naturally-aspirated unit has got some major revisions in favour of enhanced fuel economy and performance. This Twin Independent Variable Camshaft Timing (Ti-VCT) equipped engine is sufficiently refined and revs rather freely.

However, low-end performance is not its forte and frequent gearshifts are a must in situations like stop-go traffic. It is on the highways where this motor really impresses. The engine makes for quite a sprightly performer and there’s so much juice on offer towards the top-end of the rev-range that one would be hard pressed to not keep this engine on the boil. Top speed, at above 170 km/h, is nothing short of impressive for a sub-4m compact sedan and even the in-gear acceleration is pretty good. The gearshifts, too, are precise and the shift-action is smooth.

However, among the two engine variants that we drove, it is the 1.5-litre Diesel version that was more enjoyable. This is the same 1.5-litre turbo’ed oil-burner that does duty on the Fiesta and the EcoSport, but has been re-tuned for the Aspire to churn out a maximum power of 100 PS. This might have been done to match the Amaze’s segment-leading power of 100 PS, but what sets the Aspire apart is the way the motor goes on about its business. The turbo lag is minimal and come 1400 rpm, and the Aspire Diesel charges forward with almost a ferocious velocity.

The torque is well spread throughout the rev-range and pushing this car to its limit is just too much fun. We recorded a speedo-indicated 185 km/h, which, when compared to the Amaze-D’s top whack of 145 km/h, feels rather stratospheric! The diesel variant is equally athletic even lower down the revs and doesn’t break sweat even when chugging along at 40 km/h in fourth gear, with the tacho needle hovering at a leisurely 1100 rpm. Akin to the petrol variant, gearshifts are precise and the clutch action is light. The NVH levels could have been a bit lower, but frankly, we are almost nitpicking here.

Ford Figo Aspire Riding

Ford cars are known to be dynamically rich and while the Figo Aspire handles very well, being better than its rivals in the segment, it doesn’t have the same feel of a Fiesta or even the good old Classic (it uses the same platform though which has seen some modifications). The company has tested the vehicle for 150 hours in the wind tunnel for improved aerodynamics which works well in both performance and efficiency. The steering system is now electric (EPAS with pull drift compensation) and there is some vagueness in the centre, the steering weighing up decently at speed but still being on lighter side in the interest of ease of driving in the city. The suspension is naturally on the stiffer side but just enough to keep the car planted at high speeds while the focus is clearly on comfort as road, tyre and suspension noise is well insulated.

Due to the body being lighter, it’s not as surefooted as other Ford cars but still inspires enough confidence to drive fast. The petrol Figo offers slightly better handling due to its lower front-end weight while there is some body roll although not much. The Figo Aspire excels in the ride quality department, it glides over roads with authority and takes bad roads in its stride with utmost confidence. Hit a big bump at speed and you will encounter some bounciness but for the most part, the suspension does a fantastic job of ironing out inconsistent tarmac. Braking performance is excellent on the Figo Aspire and the car stops with utmost confidence, even when you stand on the brake pedal hard.To konow more details on Ford Aspire visit Cssn

Ford Figo Aspire Safety

Ford has given special attention to the safety of the occupants inside and thus the new sedan comes with robust passenger cage created from high-strength steel, both driver and passenger side airbags and for the first time in the history of Indian auto industry Ford has even provided side and curtain airbags for the occupants as an option. The top end trims also gets ABS and EBD and also hill assist which is available only with the auto transmission variant though.

Ford Figo Aspire Cost in Bangalore

Ford Figo Aspire 1.2P Ambiente MT Ex-showroom Price is 5,47,361/- and On Road Price is 6,56,157/-. Ford Figo Aspire 1.2P Ambiente MT comes in 7 colours, namely Deep Impact Blue,Smoke Grey,Sparkling Gold,Tuxedo Black,Ruby Red,Oxford White,Ingot Silver. Ford Figo Aspire 1.2P Ambiente MT comes with 1.2L Ti-VCT Petrol with 1196 CC Displacement and 4 Cylinders with Maximum Power 87 bhp@6300 rpm and Peak Torque 112 Nm@4000 rpm DRIVE TRAIN FWD and reaches 18.16 Kmpl . Ford Figo Aspire 1.2P Ambiente MT comes with Manual Transmission with FWD.

Ford Figo Aspire Conclusion

Ford may have been late to the compact sedan segment but it’s used its time well. Sure, the Aspire may not be as special to drive as other Fords (including the Classic it is to replace) but it does offer everything to help it appeal to a wide buyer base. Ford has clearly spent a lot of money to give buyers what they want, be it in terms of newer concerns as connectivity and safety or in traditional requirements of space, comfort and efficiency.Assuming the Figo Aspire is priced in close proximity to the current market leader, the Swift Dzire, as we’ve been led to believe, Ford’s all-new compact sedan could just become the new benchmark in the segment.

 

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Top 5 Steps To Success In Strategic Digital Marketing

Inlnk

In today’s generation, people have grown up embracing the world of digital consumption. It is the future of marketing and has proved more effective than traditional methods.

Digital marketing methods are faster, practical, streamlined and versatile. The great thing is that it offers as much potential to marketers as it does to consumers.

To stay ahead of the growing number of competitors and engage with all the potential customers, a strategic digital marketing plan needs to be implemented.

Here are some strategic digital marketing steps that can be implemented to ensure business growth.For more details check SEO Company in London.

5 Steps to success in strategic digital marketing

1. Set a strategic digital marketing goal

If you want your customer base to grow, to get ahead of the competition or for the company to grow then you need a goal. Setting a goal reminds you of what to focus on, which is more likely to lead to success than if you don’t have any direction.

2. Create a strategic digital marketing funnel

A digital marketing funnel is when you map a customer’s journey from when he or she is a complete stranger to when they become a lead, and then put certain strategies in place that will encourage them to move through this funnel.

A digital marketing funnel can also be thought of as four parts: awareness, interest, desire and action (AIDA).

Awareness:

A customer has come to your website for a reason (perhaps from online advertising you have done) and is looking for something they want or need. Put certain strategies in place to attract and encourage them to follow this funnel.

Interest:

Now that you’ve got them in the funnel, you need to gather more information about them. Provide further information that is more tailored to their needs and interests them.

This will show that you’re attentive to and care about your customer’s needs and wants.To know more infromation on SEO Services visit Thebigtrak

Desire:

This is the time to tell them more about your products or services and why they want them in order to create a desire in them for the products or services you are offering.

Action:

All that’s left is going over pricing, payment and other aspects relevant to the buyer.

Having an effective and successful marketing funnel will not only help with leads, but will also turn leads into repeat buyers.

3. Develop a strategic call-to-action

This is an image or text that prompts visitors to take action, such as signing up to attend webinars, subscribing to newsletters and viewing product demos.

The call-to-action should grab attention and lead customers further into the marketing funnel. In a nutshell, the results of an effective call-to-action will be more leads and conversions.

4. Create a strategic lead magnet

An effective lead magnet is about supplying the customer with information relevant to their wants or needs. This is where content marketing is key.

Giving customers what they are looking for will result in them potentially spending money on the products or services you are offering.

5. Drive traffic strategically

Having traffic on your website will make it easier to drive people into your marketing funnel. Here are a few ways to increase traffic to your website:

A. Quality content

B. Keyword strategy

C. Website optimisation

D. Social media

However, if you have tons of website visitors, but none of them ever convert, your business will also cease to exist.

Digital marketing is the art of making use of proven strategies and techniques that attract not just more traffic, but more targeted traffic which delivers results.

Targeting the right kind of people, which delivers the right kind of results, is what digital marketing is all about. Want to chat about setting up a digital marketing strategy for your business?

Pop in for a visit or call us.

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Hyundai Tucson Hatchback First Look Review

Painpeters

Hyundai Tucson Overview

Hyundai has unveiled the 2019 Tucson facelift more power and a host of new tech on offer.The Hyundai Tucson facelift comes with new headlmaps, DRLs and a cascading front grille. The grille now features four chrome slat instead of three on the predecessor, while the fog lamp housing and bumper has also been revised on the model. The 2019 Hyundai Tucson also gets a more seamless looking taillight design, while the reflectors have moved up on the tailgate in-line with the number plate holder.

The 2019 Hyundai Tucson is a mid life-cycle update to the SUV, but brings a major upgrade to the interior. The centre console has seen a major overhaul with a new floating touchscreen infotainment system in place that now rises from the dashboard similar to that of the new Kona. The air vents have also been moved below the touchscreen unit instead of flanking the display. The cabin also boasts of a revised instrument cluster and an electronic parking brake thrown in the mix. Under the hood, the 2019 Hyundai Tucson continues to get the 2.0-litre four-cylinder petrol engine with 164 bhp and 204 Nm of peak torque.

Hyundai has introduced a new 2.4-litre four-cylinder petrol engine with 181 bhp, which replaces the 1.6-litre turbocharged engine with 175 bhp that was previously available on the model. Both the 2.0-litre and 2.4-litre mills come paired to a 6-speed automatic transmission in the US. Hyundai will be introducing the 2019 Tucson facelift in the US towards the end of this year. The updated SUV can be expected to make its way to the Indian market sometime in 2019.

Hyundai Tucson Style

The new Tucson is based on Hyundai’s familiar Fluidic Design 2.0 design language and hence features a busy design. There is a strong interplay of sharp creases on the vehicle, which gives the vehicle a futuristic and dynamic visual character. Overall, the design looks similar the larger Santa Fe but looks distinct enough to not be mistaken for a Santa Fe. The sleek swept-back headlamps flank a large chrome grille, giving the front an imposing stance. The headlamps consist of LED DRLs and projectors and below them in the bumper are the sleek fog lamps.

The side profile too is attractive and features a strong rising shoulder line and square-ish wheel arches. The showstopper at the side, however, are the 18-inch diamond-cut alloy wheels, which are wrapped in 225-section tyres, thereby filling the wheel arch well. At the rear, the tail lamps resemble the Elite i20 but have a different cluster design. The prominent spoiler along with a protruding tail gate and twin-chrome exhaust tips give the Tucson a premium and attractive look. Overall, Hyundai designers have hardly put a foot wrong with the design of the Tucson and have delivered a striking and smart SUV.

Hyundai Tucson Space

Move into the cabin and the dual-tone interiors welcome the occupants in a warm manner. People familiar with the Creta will find similarities inside the cabin as the Tucson’s interiors look like a more premium version of the Creta. There’s an 8-inch colour touchscreen in the centre console and it offers Android Auto and Apple CarPlay for seamless connectivity between smartphones and the vehicle. The screen offers good clarity and visibility under direct sunlight too is decent. The unit is easy to control but the touch response time is a bit slow, which is the case with the new Elantra as well. A good thing about the navigation display is that closer to an oncoming turn, the screen displays a split-view, wherein the next planned change in direction is displayed prominently for the driver’s convenience. Connectivity is impressive with the options list including Bluetooth, FM, Aux-in and USB. There are a couple of 12v sockets in the front and one in the boot compartment.Check for Hyundai Tucson price in Chennai at Tryaldrive.

Below the touchscreen is the climate controls for the air-conditioner, which also comes with a cluster ioniser purifying system. This is a notable inclusion, given the alarming pollution levels in our metropolitan cities. The driver’s seat can be adjusted electrically, while the co-passenger seat features manual adjustment. Storage space is well-designed and one can easily place 1 litre bottles in the door pockets. In addition, there is a generous amount of space under the armrest and the glovebox, which has a chiller function. The Tucson misses out on a sunroof and the impressive seat-cooling system seen on the new Elantra but these are not likely to be deal breakers for most buyers in the segment. The rear-view mirror features auto-dimming and a digital compass, of which the latter doesn’t serve any specific purpose as the Tucson doesn’t come with a four-wheel drive system for now.

In terms of space, the Tucson turned out to be impressive as the front seats are adequately sized and will keep even large occupants comfortable. Leg room and head room at the rear is good and although the roof has a sloping design, headroom isn’t compromised considerably. Boot space is adequate for those weekend trips and the tail gate can be operated electrically. Interestingly, the tail gate will open automatically, when it sense the smart key in proximity for about three seconds. Thankfully, one doesn’t need to wave their foot under the rear bumper, which in itself can be quite embarassing in public, especially when trying multiple times.

Overall material quality and fit and finish levels are impressive and there isn’t any place, which reflects cost-cutting. This has been a strength of Hyundai in the recent years and with every new model, they seem to be getting better.

Hyundai Tucson Performance

Considering the price point that the Hyundai Tucson is placed at, it had to have a diesel engine with an automatic gearbox. And that is exactly what it gets – a 2.0-litre 4-cylinder turbo diesel engine that makes 182PS of peak power and 400Nm of peak torque. The engine is mated to a 6-speed automatic gearbox that gets a sports and eco mode as we mentioned earlier and is a proper torque convertor unit instead of the more popular AMT that is being adopted by everyone. With 182bhp, you would expect the Tucson to be quick in a straight line and it is. It wont win any drag races but is definitely quicker than almost every other SUV in its segment or even a segment above it. The gearbox too shifts smoothly and has no shift shock. A set of paddle shifters on the steering wheel would have been ideal. You could also choose to have a 6-speed manual with the diesel engine but honestly, in this segment, automatic is the way to go.To know more information on Hyundai Tucson visit Midasedu

The petrol engine is also a 2.0-litre unit with both a 6-speed manual and 6-speed automatic on offer. The engine makes 152bhp of peak power and 192Nm of peak torque and we will get you a detailed review of how it drives very soon.Hyundai Tucson mileage is quite decent in both petrol and diesel fuel trims. The petrol manual and automatic variants deliver an ARAI-certified fuel efficiency of 13.03 kmpl and 12.95 kmpl, respectively, while the diesel counterparts return 18.42 kmpl and 16.38 kmpl, respectively.

Hyundai Tucson Driving

The diesel mill of Hyundai Tucson is pretty refined and smooth, though it lacks a bit of power that the driver vouch for during mid revs. The petrol engine also works decently and the gear ratios are well balanced. It sails effortlessly on the highways and with the fairly-responsive steering wheel, handling is at par with the competitors.

Hyundai Tucson Safety

Hyundai Tucson has received the highest 5-star safety rating from the EURO NCAP in 2015, and it won the Top Safety Pick+ Award 2016 in the USA from the Insurance Institute for Highway Safety (IIHS). As for the safety features, it comes with 6 airbags, ESP with VSM, Hill-start Assist Control (HAC), first-in-segment Downhill Brake Control (DBC), ABS with EBD, front and rear parking sensors, reverse parking camera, height-adjustable front seatbelts, speed-sensing auto door lock, impact-sensing auto door unlock, 3-point ELR seatbelt, etc., to name a few.

Hyundai Tucson Cost in Chennai

Hyundai Tucson On Road Price is 22,75,201/- and Ex-showroom Price is 18,73,975/- in Chennai. Hyundai Tucson comes in 5 colours, namely Wine Red,Phantom Black,Sleek Silver,Pure White,Star Dust. Hyundai Tucson comes with 2WD with 1999 CC Displacement and 4 Cylinders with Maximum Power 153 bhp@6200 rpm and Peak Torque 192 Nm@4000 rpm DRIVE TRAIN 2WD and reaches 100 KMPH at N/A . Hyundai Tucson comes with Manual Transmission with 2WD .

Hyundai Tucson Conclusion

The Hyundai Tucson is a well-designed and well-engineered SUV, which has been launched to plug the gap between the Creta and the Santa Fe. It has a spacious cabin with loads of features and a powerful engine with a choice of a manual or automatic transmission. In terms of safety too the Tucson is impressive and matches some of the more expensive European SUVs too. Does that mean the Tucson is a winner? The answer to that is largely yes, considering the Tucson has been launched between Rs 18.99 to 24.99 lakh. For the kit it offers, one cannot question the price-tag as it comfortably undercuts the Honda CR-V, the Tucson’s only direct competitor. The larger Ford Endeavour and Toyota Fortuner aren’t close to the Tucson so the company’s hopes of selling between 500 to 700 units a month should turn out to be fine. Another winner from Hyundai? Our answer is a resounding Yes!